The first spread introduced the company's history, products, markets and mission statement.

Information regarding parent and sister companies was offered, and readers were invited to visit the company's website (which was also designed by me)

The Back Cover

In addition to contact information, the back of the Condensed Catalog was used to promote two other important marketing tools: GLI's CD-ROM and web site. In fact, all the company's sales support media was integrated in such a way that each promoted the others. This served to increase the use of newer, less expensive, more informative media.

The Clean Water spread discussed the role of GLI's products in clean water. This market includes municipal drinking water and industrial users of ultrapure water (such as pharmaceutical companies, manufacturers of semiconductors, power utilities, and many others. Overviews of GLI's technology, combined with illustrative industry overviews helped readers to match GLI's products to their needs.

The Process Water spread discussed the role of GLI's products in the many industrial process applications. This broad category includes any industry that consumes or discharges water (which is most industries). For this market sector, water quality often impacts product quality, environmental discharge, and the life expectancy of expensive industrial equipment.

The Wastewater spread described the role of GLI's products in municipal wastewater treatment. In this market sector, instrumentation plays a significant role in protecting public health. The efficiency of the wastewater treatment process is controlled largely by online instruments that monitor influent, control all critical treatment processes and log the final quality of treated water being discharged to the environment.

I developed all aspects of the Condensed Catalog through several annual revisions, including design,and layout, authoring of text, illustration, product photography, and management of outsourced production.

Design Concept

Since GLI sold its products into many markets, the Condensed Catalog was developed as five two-page spreads. Each spread focused vertically on one of GLI's industrial water markets, and discussed the role of GLI's products in that market sector.

The Environmental Monitoring spread discussed some of GLI's newer products. With increased regulatory requirements for environmental monitoring, GLI entered into an exclusive distribution contract for Manning Environmental Samplers. I photographed all of these products in-house. I also designed the faceplates for the hand-held meters shown on the right-hand page.