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Product Photography

Studio Photography

When GLI entered into an agreement with Manning Environmental, publication-quality photos were needed for ads, press releases and catalogs. Electronic images were produced in an in-house studio, then adjusted electronically for the various media requirements.

Publication-quality Photos Produced In-house

The photo shown here was produced in collaboration with the company's Environmental Product Manager.

The requirements of the photo, and features of the product were discussed prior to the photo session.

For the Manning Environmental Samplers, it was determined that a Group shot would be best to shown the variety of available features in the Manning line.

The unique features of the Manning samplers that were shown in this photo include portability, refrigeration, and a model sized to pass through man-holes.

One interesting point about this photo is that not all of the Samplers were available at the time the photo was taken.

Knowing that the sampler on the left wouldn't be available, space was left in the frame. The positioning of the tripod was marked, camera height was documented, and lighting conditions were duplicated. When the sampler was later photographed it was easily merged electronically.

GLI's High Purity pH Sensor

Showing Off the HPW Sensor By Turning It Inside Out

When GLI introduced its pH sensor for high purity water, the challenge was to show what was inside. Careful staging resulted in photos of the inner and outer components with similar orientations. These were combined in Photoshop where cutouts and other effects were created.

Showing Off Product Features Through Image Enhancement

GLI's High Purity Water pH sensor appeals to the growing industry demand for validation of purity in industrial process water.

Since the components of this sensor were encapsulated, showing off the more subtle features of this product required giving customers a peek inside.

First, a background photo was staged using analyzers with mock displays. This eliminated the need for electrical wiring and the problems associated with "flicker" when photographing electronic displays.

A stand was fashioned that enabled the sensor to be photographed twice in the same position: once with the cap and one without.

The two photos were combined in Photoshop and a cutout effect was created.

GLI's Family of Analyzers

Mixing and Matching GLI's Analyzers for Group Shots

Photographing GLI's analyzers presented a number of challenges. Lighting challenges combined with the difficulties of photographing electronics required creative solutions.

In-house Product Photography

Using housings from the factory floor, electronic displays were replaced with mock-ups. Specifications were provided by engineering, enabling the fabrication of mock displays with pixel-level detail. The mock displays precisely imitated the size, color, and text of the LCD.

Using mock displays made it possible to photograph the analyzers without cables and without worrying about how to force the analyzer to display the preferred data.

Since GLI's product line was always changing, it was important that photos be easily modified electronically, changing groupings or displays.

An overlay was designed for the camera's LCD with a grid. This made it possible to create photos of different products at different times that could be mixed and matched electronically.

Using custom LCD fonts and screen-captures, displays could be altered electronically when necessary.

GLI's AccuChlor Chlorine Analyzer

Product Photography Integrated With Development

When GLI selected a chlorine analyzer to private label, they needed a product photo for development of sales support materials before a market-ready product existed.

Photographing Prototypes Expedites Market Entry

This product was still being defined when a photo was needed for market entry.

Once an enclosure had been selected a face plate was designed, including a logo design and accounting for the dimensional requirements of die-cut windows for the display and an error indicating LED.

Close communication between Engineering and Marketing enables the development of prototypes concurrent with product development.