Website Development Project:
GLI International, Inc.

Content-rich Website Captures
High Quality Sales Leads

GLI's global sales effort had resulted in exhorbitant media costs. Supporting the company's ambitious sales goals through traditional print media had become expensive, labor-intensive, and unsustainable.

Content-rich Website Captures High Quality Sales Leads

As the sole web content developer for GLI, it was my task to develop the company's fledgling website as a marketing channel for all of GLI's Marketing and Sales Support media.

The site was expanded significantly to include complete product information, product selection guides, global distributor-locator pages, service information, job postings, a complete product catalog and operator's manuals, as well as a library of application notes and technical bulletins.
• Each page on GLI's site was individually search engine optimized
• Each page was individually submitted to multiple search engines.

GLI’s web site became the company's least expensive and most effective marketing channel. Consumption of printed catalogs was reduced by 70% while sales continued to increase 10% annually. Traffic on GLI's web site grew approximately 2.5 times annually.